Digital Marketing Manager
Brian has been part of the team since 2019. As the Digital Marketing Manager, Brian spends his days managing all things digital, including our websites, digital advertising campaigns, marketing automation, email marketing, CRM, and other digital tools. He gathers analytics and reporting data for a variety of marketing efforts, manages digital marketing projects, and takes on other tasks to improve our digital offering to clients. One of Brian’s main goals is to make it easy for attorneys to find the information they need when engaging with our company online. He solves issues that arise through Attorney Access and event registrations and handles tech and digital issues for teammates, which can include anything from email management and building CRM functionality to providing training for new digital tools. Some of Brian’s larger projects include launching our digital advertising strategy, building and executing our marketing automation programs, and building an effective outreach process for prospective clients.
Brian earned a Bachelor of Arts degree in Journalism with an emphasis in Public Relations from the University of Wisconsin—Oshkosh. In his previous roles, Brian has been able to discover and explore the most effective ways to create a digital experience for an intended audience, which he believes is one of the most important facets of marketing, no matter the industry. Brian is certified in Google Analytics.
Brian views problem solving and resourcefulness as two of the most essential skills for his position. Being able to approach a campaign or problem with an open mind allows him to consider creative solutions and find new approaches that can help the team market and function more effectively. He thoroughly enjoys the process of identifying the best strategies and solutions that can help the company grow and allow us to better serve our clients. In digital marketing, Brian’s work has a big impact on the interactions that clients and prospects have with our company. His goal is to make those experiences as seamless as possible. Brian also sees the importance in communicating clearly with teammates and to our audience in order to strengthen those partnerships.
Brian is married and has two cats named Minerva and Moose. He enjoys running, playing basketball, and spending time with his little brother through the Big Brothers Big Sisters program.